Pet Innovation Lab
Our mission is simple: use the best technology the 21st century has to offer to make life easier for pets and their parents.
Pet parent problems
Are you a pet parent who feels guilty about leaving your dog home alone all day? Or maybe you’re dog owner who travels often for work, and you feel bad about just dumping a bunch of food in the dog’s bowl before heading off for work and hoping it’s enough.
Trust us, we’ve been there.
Life is crazier and more hectic than ever before. And if you’re a pet parent, you don’t want your pet’s well-being to be the thing that falls through the cracks.
Fortunately, there’s a little something that can help with that: TECHNOLOGY
We believe man’s best friend deserves man’s best tech. We believe it’s time for pet tech to step up, and deliver on its promise of more peace of mind for pet parents.
We are developing an entire family of smart health, connected pet products. easyFeed - easyPlay - easyCollar. Together, they form an interconnected ecosystem 100% dedicated to providing peace of mind for pet parents everywhere.
easyFeed calculates how many calories your pet consumes, then transmits that information to the easyCollar so it can track the amount of exercise your pet needs. easyPlay tracks how many plays and activity level of your dog and relays that back to easyFeed, so easyFeed knows to dispense less or more food next mealtime. And easyCollar also acts as an identifier, so easyFeed will only dispense food for the right dog. It is also a GPS tracker.